Market Research Projects
Projects are driven by a requirement to better understand what people think! Projects could be about; stores, adverts, products, services, people, customer experience, operations, etc
Brand Development Projects
These projects are about working with clients to develop brands. The work is consultative in nature, looking at topics such as:-
- VISION Is there a clear vision of a future environment and how your brand can help to bring it about ?
- PURPOSE What is the purpose of the brand – how will it make the world a better place? Does it inspire and guide people?
- VALUES Are your brand values accurately interpreted and actioned by your staff ?
- BENEFITS Do the functional and emotional benefits of your brand match those valued by consumers ?
- TRADE OFF What do your customers gain (added value) versus sacrifice in using your brand ?
- IDENTITY What is the gap between the brand identity you would like to project and the brand image perceived by consumers?
- EXPERIENCE How consistent is your brand experience ?
Some recent projects have included
Advertising Tracking
Usage & Attitude
Staff Surveys
Customer Satisfaction
Customer Profiling
Brand Development Consultancy
Clients
We do not feel it is appropriate to list clients.
