Discovery & Development

chris braithwaite associates

applying the positive psychology of success Research ☼ Think ☼ Educate

chris braithwaite associates

+44 (0) 1422 825709

chris@cbamr.co.uk

Appreciative Inquiry

Appreciative Inquiry is a positive approach to change and development. The focus is on changing how people think rather than what people do.

It takes a whole-system intervention approach to co-create ideas on which a collective future can be founded.

AI’s transformative nature is built around a 4-D cycle of; Discovery, Dreaming, Design & Destiny, to create new knowledge, images, models, and generative metaphors. It takes a more radical, strengths-based position than action-research approaches.

It has been described as “creating a new lens for seeing old issues”, rather than simply re-interpreting the current format, for incremental improvement.

Key uses are both, strategic - vision for an organisation / brand, and tactical - solving specific operational issues.

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Visual Metaphor Induction

The Problem

People don’t like filling in questionnaires. They find them dull and un-engaging. Why? Because they are about what ‘we’ want to know, not what people want to tell us. But, when we ask, people are not good at reporting their thoughts and feelings !

The Solution

Visual Metaphor Induction is an image-based approach that is engaging (even fun) that helps people to tell their stories. The story could be about their experiences of...

a brand - as a customer or user

an organisation - as an employee, manager or director

a person - as a team or family member

The insight comes from the analysis of the stories, and the metaphors and archetypes they contain. Visit our dedicated website for more details.

www.research-re-imagined.com

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Discovery & Development

Research Re-Imagined