Chris Braithwaite Associates

 

Research ¤ Think ¤ Educate

Experience

 

Some recent projects include:-

 

Major High Street Retailer wanted to uncover the most appropriate strategic approach to adopt.

We worked with the Senior Executive Team, conducting a strategic marketing appraisal and guiding the development of the positioning/strategic approach. It was so successful we were asked to present the findings at the company's management conference.

 

International Chemical Products producer wanted to understand why its advertising was not working.

We worked with an associate to conduct in-depth interviews with key  customers. The debrief not only provided recommendations for actions to be taken, but also stimulated a ' back to basics' re-working of the marketing programme across all products.

 

International Retail Hearing Specialist wanted to understand the differential in sales performance across it’s team of 150+ audiologists.

As part of a small team we conducted an in-depth review of working practices and co-authored the recommendations for future sales consultation procedures.

 

Brand Leader in Funeral Services wanted to make customer feedback available to all levels of the business.

We coordinated the team that developed a web-based Management Information System.

 

 

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If you would like to find out more about positive psychology and its application in driving successful businesses and brands, please contact me. I look forward to hearing from you.

 

Chris Braithwaite          Tel: 01422 825709            E-mail : chris@cbamr.co.uk

 

Retail

Food

Clothing

Jewellery

Funeral Services

Travel Agents

Hearing Centres

Pharmacy

Town Centres

Chocolatier

Department Store

Leisure & Tourism

Visitor Attractions

    Theme Parks, Safari Park,

    Gardens, Railways

Holiday Companies

Pubs & Clubs

Transport Providers

Tourist Boards

 

Consumer Products

Newspapers

Adhesives

Vacuum Cleaners

Paint

Drinks

B2B

Cash & Carry Wholesalers

Chemicals

Construction

Pharmaceuticals

Software

 

Agencies

Advertising

Marketing

Public Relations

Design

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