Chris Braithwaite Associates

Research ¤ Think ¤ Educate

Chris Braithwaite Associates

Chris Braithwaite Associates (CBA) have been helping clients understand their customers and employees for 20 years. We excel at strategic projects, but have also experience of a wide range of tactical issues.  

We work closely with clients providing an objective voice. Our contribution is based on research - either ‘book review’

and/or original in-depth research. We provide thought-out practical guidance. Our style is to educate rather than simply inform.

We have a passion for understanding how the mind works; what motivates customers to buy and employees to engage with the business.

Our Mission

Our mission is to use a range of approaches, based on positive psychology, to help clients create : enduringly successful businesses that people love to work on, and brands that people love to buy.

Creating Meaning and Managing Meaning

We believe that the key challenge facing business leaders is the creation and management of meaning - Brands that mean something to customers and Workplaces that mean something beyond the remuneration package. Some companies, by accident or design, are already applying the principles of  positive psychology to create meaning and are achieving higher levels of success.

What do we mean by Creating Meaning?

For Employees creating meaning is about going beyond a relationship that is based on remuneration or recognition. Its about inspiration. Jim Collins, in his seminal book Good to Great, put it this way...

Finding out more

If you would like to find out more about positive psychology and its application in driving successful businesses and brands, please contact me. I look forward to hearing from you.

Chris Braithwaite          Tel: 01422 825709            E-mail : chris@cbamr.co.uk

In the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work. Perhaps, then you might gain that rare tranquility that comes from knowing that you’ve had a hand creating something of intrinsic excellence that makes a contribution. Indeed, you might even gain that deepest of all satisfactions: knowing that your short time here on this earth has been well spent, and that it mattered.

For Customers creating meaning is about going beyond simple satisfaction with a product or service, or even meeting desires and generating commitment. Its about inspiring evangelism by meeting unrecognised needs. As Henry Ford so succinctly noted...

If I had asked customers what they wanted , they would have said a faster horse.